By Larraine Roulston:
Being “green” has become the new sexy! Recent research polled 2,000 Americans and reported that 62% consider it a turn-off if a dating prospect fails to recycle. The trend also appears to be growing, as younger generations are not impressed by wastefulness. (With that in mind, single folks might want to make a fashion statement by carrying a thermos rather than a Starbuck’s disposable cup, and posting “I Recycle and Compost” to their dating profiles.)
A survey conducted by The Recycling Partnership revealed that 74% of young Americans would rather spend their disposable income at retailers and on services which are moving towards sustainability. The younger generation, ages 18-34, are willing to spend an additional $219 monthly to support businesses that recycle, while those aged 55 and over are willing to invest only an extra $37 a month. Perhaps if children found their grandparents less lovable when not practicing the 3R’s, the baby boomer generation as well would become more inclined to invest in the health of the planet. The Recycling Partnership’s CEO Keefe Harrison stated, “This study reinforces what we’re hearing from cities big and small. Americans value recycling and expect that companies producing products should make sure that their products are one, recyclable and then two, actually recycled.”
Harrison realizes that Americans aren’t recycling as well as they should. To address that fact, he continued to say, “The Recycling Partnership is transforming recycling for good by making sure every American can recycle, and recycles all that they can. This study makes it clear that our younger generations are a galvanized bunch when it comes to recycling, clearly selecting companies that fund the protection of our planet. Now let’s see which companies will open their wallets to boldly lead the way.”
Most movies include romance. Advertisements are well known to have sexual undertones. Today’s directors should take note that actors sipping soft drinks from disposable cups with straws, dumping flowers and tossing recyclables into garbage cans may be losing some of their sex appeal. This could also apply to well known idols sitting in an idling vehicle, failing to turn out a light, or releasing balloons.
When dealing with the manufacturing of film props, officials in North Bay, Ontario, recently took an environmental stand after discovering burnt vegetation around their city’s waterfront. Further investigation revealed that the chemical Phos Chek, used as a fire retardant and in the creation of fake snow, was also lethal to lake trout. As there are safer artificial snow methods that do not destroy our ecosystem, the decision to ban the chemical did not derail this movie. The city was assuredalso that searching for nontoxic props will not deter future film crews from choosing their area.
My neighbor, who is an actor, recently informed me that the film industry is beginning to take notice of “green” concepts, although not currently acting upon them. When directors discover, however, that “recycling is the new sexy,” it should motivate them to raise the environmental bar in becoming responsible for the influence they have over their viewers.
Larraine writes children’s illustrated adventure books on composting and pollinating. Please visit,www.castlecompost.com