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Lego Stops Playing with Shell

By Fredrica Syren:

Legos have provided so much inspiration and learning. They have kept my kids entertained for hours (as well as myself when I was a child) that, when I heard that Lego has been supporting the oil giant Shell, I was heartbroken. Thanks to Lego’s deal with Shell, 16 million Shell-branded Lego kits have been sold at Shell gas stations in 26 countries.

What most kids and their parents do not know is that Shell had been taking advantage of the melting ice in the Arctic to drill for fuels already causing the Artic to melt in the first place. This action threatens sensitive wildlife like polar bears, narwhales and walruses that are dependent on the Artic sea ice.

The sad part is that Lego is a company that promotes renewable energy and they are passionate about unique environments like the Artic. They say they want to leave our planet in better shape for our children, but their partnership with Shell surely contradicted that.

However, after pressure, Lego now announces that it’s dropping Shell after 48 years of a branding contract with Major Royal Dutch Shell. The decision came after a 3-month campaign by Greenpeace, demanding that Lego separate itself from Shell. The environmental group posted a video about the oil giant’s plan to drill in the Arctic on Youtube.com that received more than 5 million hits.

The campaign resulted in more than 1 million complaints to Lego. Lego has not commented on why the contract with Shell is ending but has criticized Greenpeace for its campaign against them.

About Green Mom

Fredrica Syren, the author and founder of Green-Mom.com, was born in Sweden. Her mother was a classically trained chef who introduced her to many eclectic flavors and skills at a young age. Her mom’s passion for the outdoors and gardening planted the seed for her own love of nature and healthy eating. She received a degree in journalism and has worked as a print, Internet and broadcasting journalist for many years with big businesses within Europe and the United States. After her mom was diagnosed with terminal cancer and she with pre-cancer, Fredrica changed her career to become a full time yoga teacher and activist. A longtime world traveler, foodie and career woman, she was exposed to many facets of life, but nothing inspired her more than becoming a mom. After her first-born, Fredrica began a food blog focusing on local, seasonal, organic & vegetarian dishes. Years of food blogging developed into the cookbook Yummy in My Tummy, Healthy Cooking for the Whole Family. Upon the arrival of her second child, Fredrica founded Green-Mom.com. Her vision was to establish a site providing insight about gardening, home and personal care, baby & child, and of course food & nutrition. Green-Mom.com hosts many talented writers shedding light on ways to incorporate eco-friendly and nutritious practices for busy families. She is an advocate for organic, local and sustainable businesses. Fredrica hopes to inspire social change through her lifestyle, passion and business. Fredrica lives with her husband James Harker-Syren and their three children in San Diego, CA.

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