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Jessica Alba Launches New Eco Friendly Business

Actress Jessica Alba has launched an online business selling toxic free and eco-friendly baby and household items for a monthly subscription. The company is called Honest and is named after her 3-year old daughter.  Alba is the mom of two little girls, and an advocate and supporter for the Safe Chemical Act — legislation that restricts which chemicals are allowed in consumer products. She says the idea was born after she learned how many chemicals are in our everyday household products.

On Honest.com, you can choose an eco-friendly line of family essentials such as plant-based diapers, mineral sunscreen, and plant based biodegradable laundry detergents, among many things.  I like that Jessica Alba is starting small with a few but very important products, and I can’t wait to see what she will do next in her quest for a greener and toxic free home, baby and planet.


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Fredrica Syren, the author and founder of Green-Mom.com, was born in Sweden. Her mother was a classically trained chef who introduced her to many eclectic flavors and skills at a young age. Her mom’s passion for the outdoors and gardening planted the seed for her own love of nature and healthy eating. She received a degree in journalism and has worked as a print, Internet and broadcasting journalist for many years with big businesses within Europe and the United States. After her mom was diagnosed with terminal cancer and she with pre-cancer, Fredrica changed her career to become a full time yoga teacher and activist. A longtime world traveler, foodie and career woman, she was exposed to many facets of life, but nothing inspired her more than becoming a mom. After her first-born, Fredrica began a food blog focusing on local, seasonal, organic & vegetarian dishes. Years of food blogging developed into the cookbook Yummy in My Tummy, Healthy Cooking for the Whole Family. Upon the arrival of her second child, Fredrica founded Green-Mom.com. Her vision was to establish a site providing insight about gardening, home and personal care, baby & child, and of course food & nutrition. Green-Mom.com hosts many talented writers shedding light on ways to incorporate eco-friendly and nutritious practices for busy families. She is an advocate for organic, local and sustainable businesses. Fredrica hopes to inspire social change through her lifestyle, passion and business. Fredrica lives with her husband James Harker-Syren and their three children in San Diego, CA.

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