Actress Jessica Alba has launched an online business selling toxic free and eco-friendly baby and household items for a monthly subscription. The company is called Honest and is named after her 3-year old daughter. Alba is the mom of two little girls, and an advocate and supporter for the Safe Chemical Act — legislation that restricts which chemicals are allowed in consumer products. She says the idea was born after she learned how many chemicals are in our everyday household products.
On Honest.com, you can choose an eco-friendly line of family essentials such as plant-based diapers, mineral sunscreen, and plant based biodegradable laundry detergents, among many things. I like that Jessica Alba is starting small with a few but very important products, and I can’t wait to see what she will do next in her quest for a greener and toxic free home, baby and planet.