By Fredrica Syren:
If I had to pick one popular green trend in the last year, it would have to be growing consumer demand for sustainable baby products. According to an article on Greenbiz.com, Whole Foods Market and Gerber say they see an increased demand for green baby products. Whole Foods, which has its own Green Toys line, noticed it was quite popular this past holiday. Gerber, who has produced organic baby food since the mid 1990s, says they have seen growth in the organic baby food market.
I think the reason for the rising demand is more awareness of the toxins and chemical dangers facing babies and children today. Consumer reports about the risks associated with exposure to toxins sometimes found in non-organic baby food and baby products have been published. These consumer reports show that this exposure may cause future problems in the immune system, central nervous system and hormonal system; and that babies and young children in particular are more vulnerable to them.
The numerous recalls of hundreds of thousands of baby foods, plastic toys, other toys and clothing due to their questionable ingredients, toxic lead paints and toxic plastic have become a wake-up call to many parents, who now look for safer alternatives. Nutrition and safety are what drives this demand, and that’s good news for organic baby and child product businesses, as well as for consumers. Increased demand helps green business grow. This, in turn, means more options and better prices for us conscientious parents.