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Food Waste–The Perfect Choice of Imperfect Produce

By Fredrica Syren:

Few people realize that millions of pounds of nutritious, perfectly good produce in packing houses and in the fields and orchards are discarded after the harvest is finished. The USDA estimates that more than 20%of all food crops in this country are left in the fields after harvest. Very often, produce isleft behind because it has cosmetic blemishes, oddball shapes, or is too large or too small.

With nearly eight billion humans and counting on our planet, and the world’s population, estimated to grow to 10 billion by the end of this century, wasted food is tantamount to high crime. We’re talking about produce that is just as nutritious and delicious but looks a little different. So basically, too many delicious fruits and vegetables going to waste.

The good news is that many people and business leaders are coming up with innovated ideas how to fight food waste and Imperfect Produceis one of them.

Imperfect Produce is a business that offers boxes delivered to your door filled with healthy and delicious fruit and veggies for about 30% less than the grocery stores.

They source these fruits and veggies directly from farms that ensure that the farmers are rewarded for their full harvest with less wasted land, fossil fuels, and water. By consuming “ugly” produce it helps build a more sustainable and effective food system. It a great way to fight food waste.

Imperfect produce is a growing business as more people learn about the waste of not so perfect looking produce and consumers are favoring more sustainable choices. Here is the list of where they deliver so far.

  • Bay Area, CA
  • Los Angeles, CA
  • Orange County, CA
  • Greater Sacramento Area, CA (includes Davis)
  • San Diego, CA
  • Chicago, IL Metro Area
  • Indianapolis, IN
  • Baltimore, MD
  • Montgomery County, MD
  • Washington, D.C.
  • Austin, TX
  • Dallas/Fort Worth, TX (coming soon!)
  • Houston, TX
  • San Antonio, TX
  • Portland, OR Metro Area
  • Northern Virginia, VA
  • Seattle, WA Metro Area (including Tacoma and Olympia)
  • Milwaukee, WI

To see if they deliver to your city click on this link

Imperfect produce is offering a whopping 50% off to Green Mom readers until the end of April by using this code.

About Green Mom

Fredrica Syren, the author and founder of Green-Mom.com, was born in Sweden. Her mother was a classically trained chef who introduced her to many eclectic flavors and skills at a young age. Her mom’s passion for the outdoors and gardening planted the seed for her own love of nature and healthy eating. She received a degree in journalism and has worked as a print, Internet and broadcasting journalist for many years with big businesses within Europe and the United States. After her mom was diagnosed with terminal cancer and she with pre-cancer, Fredrica changed her career to become a full time yoga teacher and activist. A longtime world traveler, foodie and career woman, she was exposed to many facets of life, but nothing inspired her more than becoming a mom. After her first-born, Fredrica began a food blog focusing on local, seasonal, organic & vegetarian dishes. Years of food blogging developed into the cookbook Yummy in My Tummy, Healthy Cooking for the Whole Family. Upon the arrival of her second child, Fredrica founded Green-Mom.com. Her vision was to establish a site providing insight about gardening, home and personal care, baby & child, and of course food & nutrition. Green-Mom.com hosts many talented writers shedding light on ways to incorporate eco-friendly and nutritious practices for busy families. She is an advocate for organic, local and sustainable businesses. Fredrica hopes to inspire social change through her lifestyle, passion and business. Fredrica lives with her husband James Harker-Syren and their three children in San Diego, CA.

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