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Finally! Cute and Eco-friendly Shoes

By Fredrica Syren:

When it comes to fashion, the question has been whether it’s possible to design fashion forward AND eco-friendly items. Is it possible to produce products with less waste, fewer chemicals, and more sustainable materials? The answer is yes. The San Francisco-based shoe company Rothy’s has taken on huge environmental responsibility by using a 3-D knitting process and only one material — polyester fiber sourced from 100% recycled water bottles. With this material, they are making a very chic and — yes — comfortable flat. The shoe comes in two classic silhouettes, the flat and the point, and is available in 17 shades of chic colors and patterns.

Rothy’s shoe uppers are made from recycled plastic bottles, the soles from carbon-free recyclable rubber, and the insoles from recyclable foam. The 3-D knitting process makes the shoe virtually seamless; and, since it’s knitted, the flats breathe like mesh. When you do manage to get them dirty and sweaty, you can throw them into the washing machine. Rothy’s takes even one more eco-friendlier step by accepting its old and used Rothy’s shoes at its recycling facility, which helps close the loop in making our planet a better place.

About Green Mom

Fredrica Syren, the author and founder of Green-Mom.com, was born in Sweden. Her mother was a classically trained chef who introduced her to many eclectic flavors and skills at a young age. Her mom’s passion for the outdoors and gardening planted the seed for her own love of nature and healthy eating. She received a degree in journalism and has worked as a print, Internet and broadcasting journalist for many years with big businesses within Europe and the United States. After her mom was diagnosed with terminal cancer and she with pre-cancer, Fredrica changed her career to become a full time yoga teacher and activist. A longtime world traveler, foodie and career woman, she was exposed to many facets of life, but nothing inspired her more than becoming a mom. After her first-born, Fredrica began a food blog focusing on local, seasonal, organic & vegetarian dishes. Years of food blogging developed into the cookbook Yummy in My Tummy, Healthy Cooking for the Whole Family. Upon the arrival of her second child, Fredrica founded Green-Mom.com. Her vision was to establish a site providing insight about gardening, home and personal care, baby & child, and of course food & nutrition. Green-Mom.com hosts many talented writers shedding light on ways to incorporate eco-friendly and nutritious practices for busy families. She is an advocate for organic, local and sustainable businesses. Fredrica hopes to inspire social change through her lifestyle, passion and business. Fredrica lives with her husband James Harker-Syren and their three children in San Diego, CA.

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